Our Method

How to Begin

Who is the community?

What do they want to talk about?

Who are the members?

Who are the leaders?

Focus. Scope. Membership. Leadership.  Defining these four features for a group of professionals who should be talking to each other is the first step in community-building.  The PeerConnect Team will walk you through the process of establishing your community’s identity.

The Roadmap

Once created, your community proceeds through the four-phase Roadmap:

Preparatory Phase

Here is where, with our help, you put in place and train your community’s managers/moderators (“Facilitation Team”), identify the members of your leadership group (“Advisory Group”), create your website and install the service platforms, subscribe the initial members, and prepare for the community launch event.

Start up Phase

Launch your community with the Share and Consult services, grow your membership, and set and monitor provisional performance targets. This phase closes with the Advisory Group determining “Proof-of-Concept” (i.e., the performance indicators warrant its continuation), and if positive moving to the Transition phase.

Transition Phase

Membership grows, trust builds and performance tracking continues.  The Collect repository captures knowledge shared, Consult takes on major-issue discussions, the Collaborate service is introduced, impact indicators are monitored, and your first face-to-face “Annual Forum” is convened. Performance is again assessed to confirm that continuation is warranted and to introduce any course corrections. And the Advisory Group agrees to sustain community operations as a self-financed, self-governing entity. 

Institutionalization Phase

Community activities continue and grow, performance and impact are tracked, and the final Engage service is introduced.  The Advisory Group develops by-laws and phases in the new financing arrangements, concluding the Roadmap with the successful establishment of sustainable community operations.

You can expect the Roadmap to take up to two years to complete: three months for preparation, six months for start up, six months for transition, and six to nine months for institutionalization.

What’s Required

PeerConnect’s approach to community-building is not a technology solution. It can trigger a cultural transformation in the flow of knowledge and information, from a formal top-down or hub-and-spoke model to an informal horizontal or nodal model.

Success can be elusive without the presence of three factors:

Commitment

The effort must be initiated by a champion – a senior authority, well respected by the potential community members, who appreciates the value of community and is willing to invest the time and energy and accept the risks inherent in catalyzing a transformational initiative.

Funds

Sustaining the vitality of PeerConnect’s online forums calls for hands-on management by full-time professionals.  Typically a 2-3 person Facilitation Team can cover forums of up to 4,000 members.  Costs for platform licenses (shared with PeerConnect), communications material, and face-to-face events should also be budgeted for.

Talent

Managing these online forums calls for someone who is a networker, motivator and facilitator – skills and competencies not typically found in recruitment databases. A host agency must be able to find and select the best possible candidates at a reasonable pay level.

Find out more

Contact us with your questions about the services we offer and would like to determine if we could be of assistance.